Sustainable Brands is a term that I always came across whenever I surf online clothing stores, reading fashion articles, magazines, or even navigating my Pinterest accounts.
Honestly, all I know about sustainable fashion is that it is a term that people use to describe any fashion brand that produces its clothing line with minimum waste possible.
I am somehow correct, but this is fundamental information to me.
Therefore, I decided to dig deeper and try to understand what does sustainable fashion really means? What is an ethical brand? This is another term used interchangeably with sustainable fashion and comes together whenever I read about sustainability.
It has always been fascinating to know how the fashion industry and brands work behind the scenes, and I didn’t realize that this topic will lead me to the truth behind how clothing brands work in terms of their entire system and operations.
I researched a lot. I read many articles, points of view, and reports and decided to give you the gist of what I have learned so far.
What about you? I hope you are curious like me in case you don’t know about this topic that much!
Don’t worry, I won’t bore you with a significant research report, but I will mention what this means as briefly as I can since it’s a a huge topic and not my main focus on this post.
If you don’t have time for that, jump to the sustainable brands for petite women, they are exciting, and I’m sure you will like them.
What is Sustainable Fashion?
Sustainable fashion describes any fashion brand that uses eco-friendly resources to produce its fashion pieces from start to finish.
This process starts with the material they use, labor treatment, water usage, electricity consumption, and production.
Each factor of these is processed most efficiently until the goods reach the customer.
As a matter of fact, sustainable fashion is not a new term, and it began in 1980 when environmental activists when they noticed how our planet is getting polluted by factories and other things. But it gains most of its popularity at the beginning of the 90s.
Thank god that Most of People now are conscious and more aware of what they are wearing, eating, and the environment.
Sustainable brands vs. ethical fashion
Ethical fashion is how the brand produces its clothes while not negatively affecting animals, their workers, and the planet.
To explain the difference between sustainable and ethical fashion, sustainability is related to any factor that directly affects our planet earth.
On the other hand, ethical fashion is associated with any activity that might go against work ethics related to Labour, animals, and the land.
Clothing brands that support these movements are increasing rapidly and they are adopting specific standards to pass the evaluation of sustainability and ethicality.
What makes a brand sustainable?
Specific measures that brands must adapt to be sustainable as much as possible such as:
1. Up-cycling and recycling old materials to produce new garments.
2. They are Using eco-friendly textiles like wool, cotton, etc.
3. They are dying their fabrics with natural dyes instead of chemically processed colors.
4. They produce their garments locally instead of overseas.
5. Environment-friendly packaging such as Recycled Cardboard.
What makes a brand ethical?
1. Keep their workers in safe working conditions.
2. They are against child labor
3. They pay their workers a fair amount of money.
4. Do not harm or use animals.
5. Reduce energy and water waste uses
6. renewable forms of energy to run the factory
7. support charity
These are a few examples and standards that brands must apply to be considered ethical or sustainable.
P.S. Many brands claim that they are sustainable or ethical, but It is hard to tell if any brand is 100% sustainable or ethical because of its transparency issues!
If you are curious about the brands’ grade of sustainability
A group of researchers conducted a report called the 2019 ethical fashion report, where they grade many brands based on their sustainability, transparency, worker environment, etc.
P.S. It is exciting, and it’s worth checking out. Some brands are sustainable and ethical others are just either ethical or sustainable. That’s why I will mention both and explain to you which is which.u003cbru003e
16 Sustainable and Ethical Brands for Petite Women
1. Elieen Fisher
2. Petite Studio
4. Warp +Weft
6. Christy Dawn
7. Seasalt Cornwall
10. Marks Spencer
13. Only Child
14. Les Petites ambitious
Does shopping ethically make a difference?
I really would like to know your opinion about that!
This list will be updated regularly. In case I missed any sustainable petite brand, please let me know; thanks
P.S Don’t miss this awesome ultimate guide for clothing stores that sell petite fashion clothes